CNN Money: Candy Crush vs. Words with Friends: Wall Street’s choice is clear
February 13, 2015
“We see two companies on very divergent paths,” says James Gellert, CEO of Rapid Ratings, a research firm in New York. “King has had all the buzz over the last year. I think Zynga has fared poorly in contrast to King.” King also announced the purchase of Seattle gaming company Z2, whose added games will, “quell fears that King will be a ‘one hit wonder’ company,” Gellert says. For Zynga, it’s looking more and more like “game over,” at least for this round. Rapid Ratings, which rates companies health and prospects on a scale of 0 to 100 gives King an 81. Zynga only received a 14.