The Wall Street Journal: ‘Sharknado’ and the Tricky Business Advertising on Twitter
November 22, 2013
Twitter may be big on buzz — but buzz alone doesn’t necessarily translate into profits. The company has lost more than $420 million in its eight-year history, and it does not project profits for several more years, as rising revenue is being more than offset by rising R&D costs. Rapid Ratings gave Twitter a very low score before the company’s IPO, and said the primary reason for that was the high R&D costs.